Effective Date: 12/17/25
ModLux Media (“Company,” “we,” “us”) respects your privacy and is committed to protecting it. This Privacy Policy (“Policy”) explains how we collect, use, and share information about you — our website visitors, users, and customers.
Unless otherwise stated, this Policy applies when you visit or use our website(s), social media channels, and related platforms (collectively, the “Platforms”).
Information We Collect
Information You Provide to Us – We collect information you provide directly to us. This may include information collected when you:
- Contact us through our website or email
- Sign up to receive emails or updates
- Communicate with us via social media or third-party platforms
- Purchase or inquire about our services
The types of information we may collect include:
- Name
- Email address
- Zip code
- Phone number
- Replies to our emails
- Social media handles
- Any other information you choose to provide
Automatically Collected Information – When you visit or use our Platforms, we may automatically collect certain information through cookies, pixels, tags, web beacons, and similar technologies, including:
- Browser type
- Access times
- Pages viewed
- Time spent on pages
- Links clicked
- IP address
- Referring URLs
- Conversion and usage data
How We Use Your Information
We use the information we collect to:
- Provide and deliver requested services
- Process transactions and send confirmations or receipts
- Respond to inquiries and provide customer support
- Communicate about services, updates, promotions, and relevant information
- Send technical notices, updates, and security alerts
- Improve and personalize our Platforms
- Conduct profiling and analytics to better understand user behavior
- Deliver targeted advertising based on Platform usage
How We Share Your Information
Publicly Shared Information – Any information you voluntarily post in public areas of the Platforms may be accessible to others.
Employees and Contractors – We may share personal information internally with employees or contractors as needed to provide services.
Third-Party Service Providers – We use trusted third-party providers for services such as:
- Data analysis
- Marketing and advertising
- Email delivery
- Website hosting
- Payment processing
- Customer support
- Surveys and research
These providers are only given access to the information necessary to perform their functions.
Online Advertising Services – We may partner with third-party advertisers to display ads based on your activity across our Platforms and other websites.
Analytics Services – We use analytics providers to understand how users interact with our Platforms and improve our services.
Legal & Compliance – We may disclose information if required to:
- Comply with applicable laws or legal processes
- Respond to lawful requests from authorities
- Protect rights, property, or safety
- Investigate fraud or illegal activity
- Enforce our legal rights
Business Transfers – In the event of a merger, sale, acquisition, or reorganization, your information may be transferred as part of that transaction, subject to comparable privacy protections.
Data Security
We implement reasonable security measures to protect personal information from unauthorized access, loss, misuse, or disclosure. Access to personal information is limited to those who need it for legitimate business purposes and are bound by confidentiality obligations.
Mobile opt-in will not be shared, and we will not share your data with other companies.
In the event of a data breach, we will notify affected individuals and regulators as required by law.
Your Rights
Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you may have the right to:
- Access your personal information
- Request correction of inaccurate data
- Request deletion of personal information
- Restrict or object to certain processing activities
- Receive your personal data in a portable format
- Object to direct marketing
- Object to automated decision-making
To exercise these rights, please contact us and provide sufficient information to verify your identity and process your request.
Email Communications
You may unsubscribe from marketing emails at any time using the link provided in the email.
Cookies & Do Not Track
Most browsers accept cookies by default. You can modify your browser settings to refuse cookies, though this may impact Platform functionality.
At this time, ModLux Media does not respond to Do Not Track signals.
Third-Party Sites
Our Platforms may link to third-party websites or services. We are not responsible for the privacy practices or content of those third parties and encourage you to review their privacy policies before providing information.
Data Transfers
We may transfer personal information as necessary to operate our business and provide services.
Data Retention
We retain personal information for up to 10 years, including:
- Name
- Email address
- Zip code
- Phone number
- Email replies
- Social media handles
- Any other information you provide
You may request deletion of your information by contacting us.
Children’s Privacy
Our Platforms are not intended for use by minors. If we learn we have collected personal information from a minor, we will take reasonable steps to delete it.
Notice to California Residents
California residents may request information regarding disclosure of personal information for direct marketing purposes under the “Shine the Light” law. Requests should include “California Shine the Light” in the subject line.
Changes to This Policy
We may update this Privacy Policy periodically. Changes will be reflected by updating the effective date at the top of this page. Continued use of our Platforms constitutes acceptance of those changes.
How to Contact Us
If you have questions or concerns about this Privacy Policy or your personal information, contact us at:
ModLux Media
info@modluxmedia.com
